Xiamen to cultivate over 100 independent foreign trade brands within the year
Recently, Xiamen Municipal Bureau of Commerce released the three-year (2021-2023) action plan for independent foreign trade brand cultivation. The Plan explicitly points out that it is crucial to accelerate the cultivation of independent foreign trade brands and establish a cultivation database of Xiamen independent brand (consumer goods) export enterprises.
The Plan classifies enterprises into start-ups, growth enterprises and excellent enterprises, according to the export scale of their independent brands. According to the Plan, in order to promote the sustainable and healthy development of enterprises that are cultivating independent foreign trade brands, enterprises will be given preferential support measures in eight aspects.
And it has set the following goal: strive to cultivate more than 300 registered overseas brands by 2023, more than 100 export start-up brand enterprises, more than 40 export growth brand enterprises, more than 15 export excellent brand enterprises.